On May 29, 2018 we beta launched the new Zest Stream with the goal of making Zest accessible everywhere — on any browser and any platform.
When we launched the beta, we reached out to a targeted group of Zest members who agreed to test the Zest web and mobile Stream beta. We also published this beta invite Medium article and asked everyone to join and give us a hand.
We created a triggered survey using Typeform and made sure that the structure of the survey and the questions would be hyper-engaging and would get our beta members curious.
Next week (June 12, 2018) we’re launching the official Zest Stream on Product Hunt so it’s a great opportunity to share the key points that we learned from the beta survey and the whole process.